Media leakage
Jan. 2nd, 2010 12:23 pmI'm sure most are aware of the common structure of television adverts:
o Introductory sentence outlining alleged problem.
o (Beat)
o Solution!
I've now subjected myself to enough commercial television that one advert is leaking into any other with that format.
It goes:
o Introductory sentence outlining alleged problem.
o (Beat)
o "Go compare!"
I await the point where it leaks into media objects of longer form.
o Introductory sentence outlining alleged problem.
o (Beat)
o Solution!
I've now subjected myself to enough commercial television that one advert is leaking into any other with that format.
It goes:
o Introductory sentence outlining alleged problem.
o (Beat)
o "Go compare!"
I await the point where it leaks into media objects of longer form.